DataWorks (now Epicor)

The Brief
Launch DataWorks into the UK and Europe and increase revenues by 400% over three years.

The Strategy
Develop a ‘go-to-market’ campaign including advertising, direct marketing, lead generation, PR and Trade campaigns to generate a hug increase in brand awareness and a positive attitude to DataWorks. To build a team of telemarketing, sales and support staff for the Vista Job Shop sector of manufacturing.

The campaign
 

 “As Vice President of International Operations for DataWorks Corporation, I hired Philip Huckin to assist in the company’s expansion in the UK and Europe. Philip played a key role in developing and implementing successful go-to-market strategies focused on small and medium enterprise (SME) manufacturers in the UK and Europe.  He brought a strong combination of sales, marketing, recruitment and business management skills that contributed to the growth and success of DataWorks, in the SME manufacturing market in Europe.”

John Hiraoka, Senior VP & Chief Marketing Officer, Epicor Software Corporation