Jambohut Fair Trade Gifts wholesaler

The Brief
To develop a marketing plan and strategy to increase sales of Fair Trade (FT) gifts from Kenya throughout the UK to grow sales by 300% in two years.

The Strategy
To extend distribution of Jambohut products into non-traditional Fair Trade retail outlets such as garden centres, post offices, university campuses etc. Research, source, buy and distribute a new range of gifts whose product quality and pricing created and satisfied a demand for Jambohut that extended beyond a traditional one-off charity purchase.

The campaign
Website design with ecommerce shop, Ads, direct marketing and direct mail, exhibitions, commando sales force deployment, telemarketing, sales literature, business development and PR.

The results
Philip developed a very detailed and comprehensive marketing plan and then put in place a disciplined and comprehensive execution plan which resulted in our ability to sell into a whole range of new types of outlets by creating material that generated significant demands for our new range of products. Before Philip’s involvement we struggled to realise our real potential. Ron Davis Co. Secretary

Blog posts

Websites are easer to get wrong than right

11th February 2011

Most businesses of a certain size believe they need a website . Most businesses are right to believe this. Websites, if done well, are very effective marketing tools. Rather too often they're not done well and they run the risk of doing harm to brands. In its simplest form a website...