Pasteur Institute/P&G

The Brief

P&G briefed us to launch an education website aimed at improving health and hygiene amongst 5-11 year old school kids.

The strategy

The key to getting this website and its teaching aids utilised by teachers and health advisors from the NHS was persuade these key gatekeepers to include the website in their curricula by way of a ‘show and tell’ road show.

The campaign

Design and develop presentations, brochures and a mini disk to present and hand out at 30 or more regional health and education meetings throughout the UK, over a period of six weeks. Budget £25,000.

Blog posts

Social Media - the answer to all Marketing questions?

28th May 2015

There is much discussion about Social Media Marketing at the moment and like most things new-ish it is hopeful, enthusiastic and all too often wildly inaccurate. Social Media Marketing (SMM) is not some magic bullet marketing tool. It is a way of reaching your target audience(s). It's also...